Analogue Amsterdam just posted an update about their new point-and-shoot film camera, teasing a reveal on September 30th.
Making film cameras, particularly the high-end automatic point-and-shoots, is so difficult that any new business entering the space is often met with strong skepticism. That is still the case for Analogue Amsterdam, a European business that has found a factory capable of building a brand-new, fully featured point-and-shoot camera in 2025.
The skepticism is understandable, given the current track record of zero such cameras produced in the past decade that could match the pinnacle of the Minolta TC-1 (analog.cafe/r/minolta-tc-1…) or the ultra-thin design of the Ricoh GR1 (analog.cafe/r/ricoh-gr1gr1…). Even simpler designs, such as that of the Olympus Mju I (analog.cafe/r/olympus-mju-…), haven’t had the chance to return to the shelves yet.
Analogue aF-1 is like the Mju I in many ways: a €399/$412 camera with a six-element 35mm 𝒇2.8 lens, a Lidar autofocus, autoexposure, motorized film transport, shutter speed up to 1/1000, flash, and a DX-code reader.
The difference between Olympus in the 1990s and Analogue Amsterdam is that the former is a famous multinational Japanese corporation that’s been making film cameras for decades, whereas the latter is a relatively unknown photography shop and a design agency. That’s where the skepticism came for Analogue, with the doubts rising as the company missed their self-imposed deadlines by five months.
So far, Analogue has released a handful of very short video clips, some of which were taken on a factory floor and others highlighting the internal workings of their camera.
Their newest post, instagram.com/p/DObKah5jH_f, is a teaser of an upcoming demo unit that we may see on September 30th.
This doesn’t mean that the camera will be available for sale on the same day (or even that the final product will look and work the same). Still, that would be a huge boost of confidence in the project that I would love to see.
Dmitri Sep 10, ‘25