Lomography refreshes their experimental LomoApparat camera with the silver Alexanderplatz edition.
Though I haven’t tried either, the LomoApparat cameras generated a lot of positive feedback at launch and years later, thanks to their ultrawide 21mm lens, appealing design, and a generous pack of experimental filters.
The “Apparat” part of the camera’s name likely originates from Russian use in reference to cameras (spelled “аппарат,” short for “фотоапарат”) — although the origins of the word itself are in Latin and German languages. Alexanderplatz is a square in Berlin named after a Russian czar (this I learned from Wikipedia: en.wikipedia.org/wiki/Alex…). In case you didn’t know, Lomography got its name from another Soviet camera brand, LOMO (short for “Ленинградское Oптико-Mеханическое Oбъединение,” romanized: “Leningradskoye Optiko-Mekhanicheskoye Obyedinenie,” or translated “Leningrad Optical Mechanical Association”), which was the source of their first commercial sales back in the 1990s.
I like that this camera’s name offers a little glimpse into its maker’s origins, or at least sets the mood if you allow it.
LomoApparat has a fixed f/10 aperture and 1/100s shutter — ideal for ISO 200 film in full sun. For other light conditions and film speeds, see the Sunny 16 Calculator: analog.cafe/app/sunny-16-c….
Dmitri Aug 10, ‘25, edited on Aug 10, ‘25
Dmitri Aug 10, ‘25
Dmitri Aug 10, ‘25