RETO launches a tiny KODAK CHARMERA digital 1.6MP keychain camera.

RETO launches a tiny KODAK CHARMERA digital 1.6MP keychain camera.

This is the first digital product for RETO, who’s been selling film and making film cameras since 2019. CHARMERAs are Kodak-branded, pendant-sized, and sold in blind boxes (so you’ll never know which of the 7 designs you’ll get). Or you can get a set of all six (minus the limited edition one) for $180. Singles are $30.

RETO says that CHARMERA’s design is inspired by Kodak Fling, which was Kodak’s first 110 disposable camera, released in the 1980s.

CHARMERA’s quarter-inch CMOS sensor uses a 35mm 𝒇2.4 lens to store 1.6MP 1440x1080 JPEGs or 30 fps AVI movies on a Micro SD card, powered by a USB-C rechargeable 200mAh battery. The entire thing is 58mm × 24.5mm × 20mm and weighs 30g. You will need to supply your own memory card (1GB-128GB).

I’m attaching a few nice samples I received from RETO below.

Love how small and colourful these things are. RETO has certainly taken the good parts of the vintage Kodak packaging/print design.

I don’t need another tiny digital camera right now, so I am very proud of myself for resisting this one (it’s so tempting!) But if I did, I’d probably immediately start playing with filters and borders until settling on the default.

Besides, I’m still playing with RETO PANO (analog.cafe/r/reto-pano-re…), which has proven to render some excellent images, particularly with high-contrast black-and-white films.

#editorial🔥 #gas