Retailers are struggling (and failing) to keep Harman’s “Blue” release a secret.
Several online stores published the product photos, name, description, and price ahead of the launch date. I’ve been hearing about the leaks since Sunday, but even more shops seem to have mistakenly published all the details ahead of time.
Many of the listings that leaked onto Google Search pages have been taken down, although some remain up, and one will even let you add it to the cart.
This is not new. I’ve seen brands and publishers I respect make the mistake due to the complexity or bugs in the scheduling software. As you can see in the screenshot, one of the indexed Google Search titles spells in all-caps “DO NOT ENABLE!!!” — perhaps a stern instruction that the machine or an employee ignored?
The actual release date of the “Blue” product is not public, although Harman has teased that it will be “soon” in their social media post today: instagram.com/p/DL-I2N1tngC.
I tried to cover up a few obvious giveaways in my screenshot, but a keen-eyed reader will have no trouble figuring this out (or you can just ask me). I am not bound by anyone to keep Harman’s products a secret; this is just for fun.
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Speaking of Harman and secrets, I’ve been working hard on a related project that I will try to release around the same time “Blue” comes out. Watch this space. #noSecretsSpilled
Dmitri Jul 11, ‘25