Looks like I may be visiting a Leica store for the first time this summer!
The new black-and-white ISO 50 Leica MONOPAN will be available starting August 21st. Once on sale, it should cost £10/€12/$10/$14? CAD per roll.
Many sources, including websites like DPReview, agree with you, @ellabomga: this may be white-labelled Adox HR-50. Both Leica’s and Adox films are made in Germany, both are ISO 50, and both are super panchromatic (meaning, the film can be shot with an infrared filter to get a special effect). Leica’s website has a few examples that show glowing foliage: leica-camera.com/en-int/ph….
Despite costing more than the presumable HR-50, Leica’s new film may have better availability than the Adox’ offering that B&H lists as discontinued (I don’t think any brick-and-mortar stores in Canada sell it). So, if it’s the same film, Adox may be getting a few more sales; in fact, I’m sure that the HR-50 is getting more attention now than in a long while.
Of course, Leica’s film will have LEICA spelled on the borders, which may mean something.
Another thing about this film is that it would be **Leica’s first 35mm film product,** which I find very interesting: the company waited 100 years to offer 35mm film even though they pioneered the 135 film format for the industry!
Dmitri Edited