I love PetaPixel’s take on this Fujifilm development.
I hope that they are right, and “It would be very bizarre to bring that [pages about formerly discontinued Fujifilm stocks] back online if the film is not truly back in production.”
My suggestion that this event was a bug does not exclude the possibility of a premature deployment. If that’s the case, we may be seeing three highly-regarded, discontinued Fujifilm stocks back on sale!
Unfortunately, the above listing has the expiry date blocked off, which says 2021-02 on the Canadian Walmart page for an identical-looking box, suggesting this is just old stock: walmart.ca/en/ip/Fujifilm-…
Other interesting leads were from folks comparing film datasheet IDs and contents. Alas, most concluded that those “new” documents are identical to the stuff Fujifilm published for the discontinued films we all miss very much: Superia X-Tra, C200, and Pro 400H.
Lastly, a response from Fujifilm Canada, “We have advised our brand manager and they will be taking care of the website,” seems to indicate that they will be taking those pages down.
Dmitri
Dmitri